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Harley-Davidson relaunches ‘The Enthusiast’ magazine


Harley-Davidson is relaunching ‘The Enthusiast’ magazine as a printed and digital magazine designed to show the motorcycle culture and riding lifestyle through the Harley-Davidson brand lenses.

Originally published by Harley-Davidson from 1916 to 2008, The Enthusiast magazine will replace HOG Magazine as the official publication for the Harley-Davidson Motor Company and will become more widely available through other distribution channels.

“This is a return to a great tradition,” said Jochen Zeitz, president and CEO of Harley-Davidson. “We believe that today the title The Enthusiast is more relevant than ever. In a year in which so many people were trapped, we passionately believe in inspiring pilots and would-be pilots to go out into the world to rediscover the adventure through socially driven driving.”

The first new issue of The Enthusiast magazine appears in the United States with a cover story featuring Ewan McGregor and Charley Boorman, stars of the new Apple Original series “Long Way Up”, on Apple TV+.

The series follows the epic motorcycle adventure that McGregor and Boorman experienced on a journey of more than 33,000 kilometers aboard two Harley-Davidson LiveWire electric motorcycles through South America, Central America and Mexico.

h-d the enthusiast

Printed four times a year, with a circulation of more than 500,000 copies printed in the United States and 150,000 copies internationally, The Enthusiast magazine is the motorcycle magazine with the most circulation in the world.

First published by Harley-Davidson in 1916, The Enthusiast magazine was one of the first printed magazines for motorcycle consumers, although the German Motorrad (1903), the Italian Motorcycling (1914) and the American magazine Motorcyclist (1909) preceded it.

From 1984 to 2008, Harley-Davidson produced two separate publications for owners and motorcyclists, The Enthusiast magazine and HOG Tales magazine.

In 2009, they were merged under the title of HOG Magazine into a new magazine that drew inspiration from the content of both publications.

elvis presley the enthusiast h-d

With the move of Motorcyclist to digital format in 2018, Enthusiast magazine, including the years of HOG Magazine, remains the oldest continuously printed motorcycle magazine in the United States.

All members of the Harley Owner Group (Full and Life) will continue to receive a free subscription to The Enthusiast magazine as part of their membership benefits.

Free app versions of the magazine are also available for iOS and Android phones and tablets. For more information and history on The Enthusiast magazine, visit

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