Berlin came alive with the sound of roaring engines and the buzz of excitement as the 21st BMW Motorrad Days, dedicated entirely to the 100th anniversary of BMW Motorrad, took place from 7 to 9 July.
This thrilling event, which also coincided with the Pure&Crafted Festival, attracted an impressive 37,000 visitors from all corners of the globe. The celebration was a testament to the enduring popularity and allure of BMW’s iconic motorcycles.
The BMW Motorrad Days drew in 32,000 fervent fans from across the world, including passionate motorbike enthusiasts hailing from more than 60 countries. Notably, this year’s event saw an increasing number of attendees from the Berlin-Brandenburg region, proving that the spirit of BMW Motorrad has a strong local following as well.
The excitement was palpable as the event’s program spanned across five different locations, offering a rich variety of experiences for attendees. At the Messe Berlin’s halls and Summer Garden, visitors were treated to a feast of attractions, including jaw-dropping shows at the original Motodrom, where daredevils showcased their skills. Motorcycle aficionados were in for a treat as they admired the unique custom bikes displayed in the Heritage Area.
For those eager to try out the latest BMW motorbikes, the event was a paradise with more than 60 brand-new motorbike models available for test rides. Enthusiasts could explore a vast selection of accessories and exclusive merchandise at the large fan shop, making it the ideal place for collectors and fans to get their hands on BMW Motorrad memorabilia.
The festivities also featured more than 30 international travel, training, and test ride partners, further enhancing the BMW Motorrad experience. Among the highlights were presentations from renowned exhibitors such as Rent A Ride, Fuel for Life, the BMW Motorrad International GS Trophy, BMW Group Classic, and many others. Celebrating the centenary, a special exhibition showcased motorbikes and immersive displays dedicated to each of the company’s distinguished decades.
Beyond the main event at Messe Berlin, visitors also had the unique opportunity to explore the inner workings of the BMW Motorrad plant in Berlin Spandau. Around 1,600 enthusiasts embarked on guided tours, witnessing firsthand the meticulous craftsmanship and engineering that goes into creating these iconic motorcycles.
Adventurous souls and fans of the BMW GS models found themselves in off-road paradise. The grounds of MCC Schenkenhorst were transformed into a haven for the international BMW GS community. Attendees participated in enduro training courses, guided off-road tours through the scenic Brandenburg countryside, and experienced the intense competition of the international qualifying round for the 2024 BMW Motorrad International GS Trophy, set to be held in Namibia.
Not to be outdone, the Spreewaldring race track provided an adrenaline-pumping experience. Thrill-seekers had the chance to ride the latest BMW S 1000 models under the expert guidance of seasoned instructors from MotoRacingSchool. Additionally, BMW M2 race taxi drives delighted visitors several times a day, offering them a chance to feel the raw power of BMW’s performance vehicles.
While the BMW Motorrad Days revved up enthusiasts, the accompanying Pure&Crafted Festival set the perfect soundtrack to the event. Originally initiated by BMW Motorrad in 2015, this festival brought together music, motorbike culture, and lifestyle in perfect harmony. Held at the Napoleon Komplex in the vibrant Friedrichshain-Kreuzberg district, the festival featured an eclectic lineup of artists, including Cari Cari, Drangsal, and WU-LU, captivating music lovers throughout the weekend.
photos: BMW Motorrad