The Honda Forza 750, the brand’s 750cc luxury scooter, won the ‘Red Dot Awards 2021’ in the ‘product design’ category. In addition to the scooter, the company also won with two hybrid cars, the New Jazz and the Jazz Crosstar.
The annual ‘Red Dot’ awards honor excellence in product design, brands and communication from international companies, with the winning products presented at the Red Dot Design Museum at the historic Design Zentrum Nordrhein Westfalen in Essen, Germany.
The winning products are decided by a panel of judges made up of 50 international experts who test, evaluate and discuss each entry.
The judging criteria are reappraised and adapted each year to reflect the latest technical, social, economic and ecological requirements.
Launched in the Autumn of 2020, the brand-new Honda Forza 750 crowns the celebrated Forza range of luxury scooters, which combine ‘GT’ levels of comfort and road presence with sporty, agile performance in a supremely stylish, premium package.
The new flagship Forza is no exception, with classy, roomy styling that offers ample leg room and wind protection for comfortable high-speed cruising, coupled with excellent aerodynamics thanks to a sleek front-end design and slim rear section.
It is also designed for easy use around town, with stable handling and effortless acceleration from its torquey, fuel-efficient 745cc twin-cylinder engine.
The design has lines that resemble the Forza 300, but the optical set has its own characteristics, with separate headlights and two LED lines for daytime running lighting.
The engine is a 2-cylinder, 745 cm³ with liquid cooling, capable of generating up to 58 HP of maximum power and 6.93 kgfm / 69Nm of torque. In addition, it has an automated dual clutch transmission (DCT – Dual Clutch Transmission), instead of the traditional CVT used in scooters.
“We have had another successful year, receiving several awards in the Product Design category of the globally-recognised Red Dot design awards,” said Toshinobu Minami, Chief Operating Officer, Design Center, Honda R&D Co. Ltd.,
“Since our establishment, we at Honda have always aimed to reflect the idea of ‘making customers daily lives more enjoyable’ in our product design, and we believe that receiving these awards is a recognition of our success in doing this. We will continue to follow this unchanging principle, thinking ‘outside the box’ to design products that provide ‘surprise and excitement’ to customers lives.”
Red Dot 2020 for CBR 1000RR-R Fireblade SP
In 2020, Honda also won the ‘Red Dot Awards’ with the new supersport CBR 1000RR-R Fireblade SP, that is, it was the first Honda motorcycle to win the international design award.
The CBR 1000RR-R Fireblade SP is the latest machine to carry the Fireblade nameplate, which was first introduced in 1992.
The aerodynamic ‘wings’ used on the brand’s bikes in MotoGP, combine attractive form with uncompromising function, greatly increasing the strength and stability for final control of the most powerful in-line four-cylinder engine Honda has ever built.
The new engine, also derived from MotoGP, uses the same diameter and stroke as Marc Marquez’s RC213V, and several parts (such as valves and pistons, for example) are the same, both on the street bike and on the competition. In addition, internal friction has been reduced by approximately 35%.
With this, the new CBR 1000RR-R Fireblade SP is capable of generating up to 215 HP of maximum power at 14,500 rpm and 11.5 kgfm / 115Nm of torque at 12,500 rpm.