Bajaj, a leading Indian manufacturer, is making a bold move to solidify its position in the growing electric vehicle market with the introduction of their latest offering – the 2023 Chetak Premium electric scooter.
This affordable scooter boasts of a sleek retro design, packed with advanced technological features, and comes with an impressive warranty of up to 3 years. This move reinforces Bajaj’s commitment to providing affordable, eco-friendly transportation options to consumers while maintaining their reputation for high-quality products.
Bajaj has earned a global reputation as one of the foremost manufacturers of two and three-wheelers. The company has recently entered into a significant partnership with Triumph, aimed at producing a range of low to medium displacement motorcycles, spanning from 250 to 750 cc.
Moreover, Bajaj owns a significant 48% stake in KTM, and leverages its state-of-the-art manufacturing facilities to produce the popular Duke models, as well as a range of Husqvarna motorcycles – both of which are part of the KTM group. This strategic partnership has enabled Bajaj to expand its product portfolio and solidify its position in the highly competitive motorcycle market, providing customers with an extensive array of premium options.
The launch of the 2023 Chetak Premium electric scooter is a significant milestone for Bajaj, as it solidifies the company’s position in the electric vehicle market. The scooter’s alluring retro design draws inspiration from the iconic Italian Vespa models, lending it a classic yet contemporary aesthetic that is sure to appeal to riders of all ages.
However, the Chetak also incorporates modern elements and sleek lines, ensuring and elegant appearance. The scooter’s body is crafted from steel, providing both durability and resilience, while also delivering exceptional performance.
According to the company, the lithium-ion battery provides a real-world range of up to 90 km in Eco mode. Additionally, the battery comes with a 3-year warranty, although the company claims that it is designed to last for up to 7 years or travel up to 70,000 km. With these impressive specifications, the Chetak presents a clean and reliable urban mobility option for consumers, demonstrating a clear commitment to product durability and quality.
The model also boasts a robust engine/transmission assembly that eliminates the need for belts or chains. Instead, the exclusive solid gear drive, coupled with the compact design and superior transmission, ensures a smooth and seamless riding experience without any jerks or judders, according to them.
Last but not least, the Chetak comes loaded with a range of cutting-edge features and innovations, including Full-LED lighting, a fully digital color panel, a remote key with vehicle location functionality, three different riding modes (Eco, Sports, and Reverse), and seamless smartphone connectivity.
Anyway, the 2023 Chetak Premium is currently available in India at a starting price of INR 151,958 Ex-Showroom Delhi (approximately US$1,853). There is no official word yet on when the model will be made available in other countries.