Yamaha launches the Ténéré Spirit Experience for 2023


Yamaha is introducing the exclusive new Ténéré Spirit Experience for 2023, in which Ténéré owners can join some of the world’s most famous Rally Raid events, with the official Yamaha World Raid Team.

A total of 20 Yamaha customers and their motorcycles will be transported to their chosen Rally Raid where they will follow both the actual route and a parallel route to the race competitors and live alongside the race team in the bivouac each evening.

For many riders this will be a once in a lifetime experience that will live in their memories forever, and for others it may ignite a desire to compete in Rally Raid in the future.

Run by former Enduro champion and Dakar Racing Team manager Marc Bourgeois through his company MBSM on behalf of Yamaha, the Ténéré Spirit Experience is open to Yamaha Ténéré owners who want to take their adventure riding to another level and get a real taste of Rally Raid but without the intense pressure of competition while also being able to experience the beauty the landscapes provide.

2023 yamaha ténéré 700

Total package from start to finish

Ténéré Spirit Experience is a total 360 degrees package that is designed to cover every aspect of the preparation, flights, bike transportation and every aspect of participation in the customer’s chosen Rally Raid.

Before the event each rider can choose to attend a Ténéré Experience Centre if they want to get tuition on their riding or navigation skills, and MBSM will take care of everything else from start to finish – including daily pre-event briefings, logistics, technical assistance, GPS tracker fitment, breakfast, dinner and camping.

Suitable for standard Ténéré models

Customers will be riding their own machine at the Ténéré Spirit Experience events, but they don’t need to worry about making too many modifications. MBSM technicians will equip every bike with special wheels and tyres as well as navigation equipment prior to the ride – and in some cases the participant’s Ténéré will also be required to be fitted with an extra fuel tank for specific events.

The 2023 Ténéré Spirit Experience includes four of the most famous Rally Raid events, starting with the Morocco Desert Challenge in April, followed by the Hellas Rally in May. After the summer break the TSE and TWRT continue with Transanatolia in September and conclude with the Tunisia Desert Challenge in October.

Anyway, for more information about the Ténéré Spirit Experience and the Ténéré Experience Centres, please visit the MBSM website or the YORE website at

photos: Yamaha


Marcelo Souza

Author, Editor and Administrator of the MotoNews World website, graduated in Accounting, passionate about motorcycles and technology.

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