TVS Motor and BMW Motorrad: A Decade of Partnership and the Start of BMW CE 02 Production

It’s a momentous celebration for the automotive world as TVS Motor and BMW Motorrad mark a remarkable decade of partnership. This dynamic duo has taken the industry by storm, achieving extraordinary milestones and delivering exceptional motorcycles that have enthralled enthusiasts worldwide.

To commemorate this monumental occasion, TVS Motor announced the rollout of 150,000 units of BMW Motorrad’s 310cc series of motorcycles from their Hosur facility.

Over the past ten years, TVS Motor and BMW Motorrad have built a partnership based on shared values of quality, performance, and innovation. This collaboration has led to groundbreaking achievements, setting new industry standards and solidifying the bond between the two companies.

To take this partnership even further, they have expanded their horizons into the world of electric vehicles, marking the beginning of a new era in their collaboration.

Mr. KN Radhakrishnan, Director & CEO of TVS Motor Company, expressed their shared vision for innovation and sustainable mobility solutions. The partnership has already produced remarkable results, including the popular TVS Apache RTR 310. This successful collaboration has now extended to the production of their first jointly designed, developed, and industrialized EV, the BMW CE 02, at the Hosur Plant. The future looks promising as they continue to explore new opportunities and push the boundaries in the world of two-wheelers.

Dr. Markus Schramm, Head of BMW Motorrad, highlighted the strength of their collaboration and the development of impressive offerings in the Sub-500cc segment. The BMW G 310 R and BMW G 310 GS single-cylinder models have become a key pillar of BMW Motorrad’s worldwide success. Their partnership now extends into future technologies and sustainable mobility solutions, with the unique and fully electric masterpiece, the BMW CE 02, symbolizing their commitment to shaping the future together.

The partnership between TVS Motor and BMW Motorrad has resulted in the joint design and development of cutting-edge platforms and the launch of five iconic motorcycles. Their collaboration has not only advanced engine technology, chassis design, and safety features but has also focused on delivering superior customer experiences and establishing a robust service network.

Sustainability is at the core of their partnership, and the BMW CE 02 stands as a testament to their commitment to sustainable mobility solutions. TVS Motor is playing a crucial role in the design and development of this unique electric vehicle, which marks a significant milestone in their cooperative journey.

As TVS Motor Company and BMW Motorrad celebrate a decade of successful partnership, they continue to push the boundaries of innovation, design, and sustainability, shaping the future of two-wheelers and leaving an indelible mark on the automotive industry.

photos: TVS Motor and BMW Motorrad