Hero Motocorp announces new brand ‘Vida’ for electric mobility

Hero MotoCorp, considered the world’s largest manufacturer of motorcycles and scooters, announced ‘Vida’, a brand-new identity for its emerging mobility solutions, including upcoming Electric Vehicles (EV).

Unveiling the new brand logo and the ‘sunrise’ visual identity of Vida, Powered by Hero Dr. Pawan Munjal, Chairman & CEO, said, “Vida means life, and the brand’s sole purpose is to create a positive impact on the world and move us all forward in meaningful ways. We believe the name is perfect for what we are building for our children and the next generation. This is truly the dawn of something special. In only 17 weeks from today we will unveil our Vida platform, products and services to make the world a better place.”

“When I see our future generations, especially my grandchildren, all I want to do is build a future of optimism, a future of positive energy, a future which is clean, where everyone has something to look forward to and participate in something bigger and better. With the creation of ‘Vida’ we will offer everyone the opportunity to thrive, grow and live better while continuing to move the way they want. I will lead this initiative from the front,” Dr Munjal added.

As a central pillar of the future-ready strategy, Dr. Munjal unveiled the new brand to lead the mobility transformation across the world. Vida, Powered by Hero will be the brand under which Hero MotoCorp’s initiatives for emerging mobility solutions will be introduced, the first of which will be an electric vehicle that will be officially unveiled on July 1, 2022.

The production of the new Vida model will be done at Hero MotoCorp’s ‘Green’ manufacturing facility in Chittoor, India. Dispatches to customers will begin later in
2022.

Anyway, for more information, visit https://www.heromotocorp.com/.