Ducati Revs Up: Record-Breaking Global Sales in First Half of 2023


Bologna-based motorcycle manufacturer Ducati has roared into the record books with its best first half-year sales figures ever.

Following a promising first quarter, the iconic brand has successfully closed the first six months of 2023 with a surge in delivery figures, cementing its position as a frontrunner in the fiercely competitive motorcycle market.

Ducati’s Vice President of Global Sales and After Sales, Francesco Milicia, expressed his elation over the remarkable performance, stating, “This first half-year was Ducati’s best ever in terms of deliveries. We reached a record 34,976 bikes delivered, proving that our passionate clients continue to appreciate our product range, which is now wider than ever.”

The impressive number represents a remarkable 5 percent growth when compared to the same period in 2022, showcasing the brand’s unwavering appeal and dedication to customer satisfaction.

The past year had been a rollercoaster ride for many industries, including the motorcycle sector, with supply bottlenecks presenting significant challenges.

However, Ducati has effectively overcome these hurdles, ensuring a steady supply of their acclaimed motorcycles to meet the rising demand. The positive outlook is further accentuated by the post-COVID era, which has witnessed increased competition in the market due to better product availability.

Despite the intensified rivalry, Ducati has managed to carve out a strong position, thanks to its loyal fan base and commitment to continuous improvement.

2023 ducati multistrada v4 rally

A Global Triumph

Ducati’s success is not limited to a single region; it’s a global phenomenon. At the end of the second quarter of 2023, Italy remains a dominant market for the brand, boasting an impressive 10 percent growth with 6,639 motorcycles delivered.

Meanwhile, the United States takes a close second position, with a staggering 11 percent growth compared to 2022, accounting for 4,505 bikes.

Germany, showing a remarkable 13 percent growth, secures the third spot with 4,217 motorcycles delivered, solidifying Ducati’s stronghold in the European market.

Crowd Favorites

As the company’s product range expands, Ducati enthusiasts around the world are spoilt for choice. The most coveted motorcycle among the diverse offerings is the Multistrada V4, which has won the hearts of riders across the globe.

An impressive 6,382 units of the Multistrada V4 were delivered between January and June 2023, making it the undisputed champion in terms of popularity.

The Monster, Ducati’s iconic naked sports bike, also enjoyed significant success, securing the second position with 4,299 units delivered worldwide.

Following closely behind is the Scrambler Ducati 800 family, which claimed the third spot with 3,581 bikes delivered.

2024 ducati monster

The Road Ahead

With the first half of 2023 setting unprecedented records, Ducati is poised for an even brighter future. The brand’s unwavering commitment to innovation, design excellence, and customer satisfaction remains the driving force behind its success.

As the world enters a new era of mobility and excitement, Ducati stands at the forefront, ready to lead the charge with its distinctive motorcycles that continue to captivate the hearts of riders everywhere.

As Francesco Milicia shared, “Our commitment to reinforce the satisfaction of our Ducatisti is stronger than ever, and their continuous trust gives all people in Borgo Panigale an extra motivation.”

photos: Ducati


Marcelo Souza

Author, Editor and Administrator of the MotoNews World website, graduated in Accounting, passionate about motorcycles and technology.

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