Bajaj Announces Plans to Establish Motorcycle Factory in Brazil, Marking its First Production Unit Abroad


In a significant move to strengthen its presence in one of the largest motorcycle markets globally, Bajaj Auto Limited has unveiled its ambitious plan to construct its first motorcycle factory in Brazil.

With this strategic decision, the renowned Indian manufacturer aims to cater to the escalating demand for Bajaj products in the Brazilian market while simultaneously bolstering its dealership network in the region.

The upcoming Bajaj Brasil factory, set to be situated in Manaus (AM), will mark the brand’s maiden production unit outside India. Initially, the facility will have a production capacity of 20,000 units per year, paving the way for an expanded motorcycle line tailored to the specific needs of Brazilian riders. The company anticipates inaugurating the state-of-the-art plant within the next 12 months.

Rakesh Sharma, Executive Director of Bajaj Auto Limited, emphasized the significance of establishing a local subsidiary in Brazil to better understand the market’s dynamics and consumer behavior. Being the largest motorcycle market in Latin America, Brazil offers valuable insights into product development and market trends, ultimately contributing to the brand’s stronghold in the entire region.

2023 bajaj dominar 160

“Brazil is very distinct from other markets where we operate through distributors due to its size and complexity. A long-term vision is crucial in this regard. Therefore, from the outset, we recognized that a local subsidiary and the construction of our factory would be the ideal business model to pursue,” stated Sharma.

While the total investment for the project remains undisclosed, the factory’s advanced equipment and comprehensive infrastructure are indicative of Bajaj Auto Limited’s commitment to sustainable growth within the Latin American market in the forthcoming years.

Currently, Bajaj offers three models in the Brazilian market, namely the Dominar 160, the Dominar 200, and the Dominar 400 (known as Pulsar in India). These models are currently assembled in the Industrial Pole of Manaus (AM) through a strategic partnership with Dafra. This partnership allowed Bajaj do Brasil to focus on critical commercial activities and exceptional customer service during its initial year of operation.

As a result of their commitment to building the brand and solidifying the dealership network, Bajaj do Brasil has already delivered approximately 2,000 motorcycles in the country. With eight operating concessionaires across strategic locations, including São Paulo, Santa Catarina, Rio de Janeiro, and the Federal District, the company has been able to make a significant impact in the Brazilian market.

“The rapid expansion of our network and the positive feedback received from current and potential consumers played a crucial role in motivating Bajaj Auto Limited to proceed with the next phase of our strategy,” commented Waldyr Ferreira, Country Manager of Bajaj do Brasil.

With the new factory in Brazil on the horizon, motorcycle enthusiasts in the country can look forward to a broader range of Bajaj products, better availability, and improved after-sales services.

This move undoubtedly reinforces Bajaj Auto Limited’s commitment to furthering its foothold in the thriving Brazilian motorcycle market while simultaneously enriching the overall motorcycling experience for Brazilian riders.

photos: Bajaj


Marcelo Souza

Author, Editor and Administrator of the MotoNews World website, graduated in Accounting, passionate about motorcycles and technology.

Logo created by DesignEvo logo maker