Yadea Announced as Official Asia-Pacific Supporter of FIFA Women’s World Cup 2023

In a thrilling announcement, Yadea, the world’s leading electric two-wheeled vehicle brand, has been revealed as an Official Asia-Pacific Supporter of the FIFA Women’s World Cup 2023.

This marks the third collaboration between Yadea and FIFA, following their successful partnerships during the FIFA World Cup Russia 2018 and the FIFA World Cup Qatar 2022.

Back in 2018, Yadea made history as the first-ever electric two-wheeled vehicle brand to become a Regional Supporter of the FIFA World Cup in the Asia-Pacific region.

Since then, the company’s internationalization process has surged forward at an astonishing pace. Today, Yadea proudly serves over 70 million customers across more than 100 countries, delivering high-performance, high-tech, and high-end products.

“FIFA World Cup tournaments are the epitome of global sporting events, uniting fans from all corners of the world, regardless of their backgrounds, cultures, and nationalities. The inclusiveness, joy, and fairness conveyed by these tournaments resonate deeply with Yadea’s mission of promoting an enjoyable and green commuting lifestyle on a global scale,” stated Jerry Zhou, President of Yadea Overseas Business Group.

He further emphasized, “The essence of the FIFA Women’s World Cup 2023 perfectly aligns with Yadea’s core values, including the spirit of surpassing limitations, the unwavering determination to conquer challenges, and the perseverance to break down barriers. We are thrilled to connect with fans and reinforce these values that drive Yadea forward. As an Official Asia-Pacific Supporter of the FIFA Women’s World Cup 2023, Yadea will enhance its brand visibility and engage passionate football fans by offering premium e-motorcycles, e-bicycles, and e-scooters.”

While this marks Yadea’s third major collaboration with FIFA, it holds particular significance as the first time the company will be a Tournament Supporter of the FIFA Women’s World Cup. Yadea takes pride in celebrating and supporting women who break down barriers in sports. Notably, women users comprise a significant portion of Yadea’s customer base, demonstrating the brand’s commitment to recognizing and empowering women.

Romy Gai, FIFA’s Chief Business Officer, expressed delight at welcoming Yadea back into the commercial program, stating, “We’re excited to work with them once again on what promises to be an incredible tournament of firsts. The FIFA Women’s World Cup in Australia and New Zealand is set to captivate the region, and Yadea is the perfect partner to bring a refreshing and young audience to the pinnacle event of women’s football.”

photos: Yadea