BrandsCruiser / CustomNews

Indian Motorcycle and Jack Daniel’s unveil limited-edition Chief Bobber Dark Horse inspired by Old No. 7


Indian Motorcycle and Jack Daniel’s have teamed up once more to celebrate American craftsmanship. The 2023 Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse, created in partnership with Klock Werkssm Kustom Cycles, is their seventh limited-edition offering. The new model takes inspiration from the famous Old No. 7 Tennessee Whiskey.

The first American motorcycle company will produce only 177 hand-painted and highly exclusive units of the Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse for the whole world.

This bike is based on the powerful mechanical style of the Indian Chief Bobber Dark Horse, with a steel-tube frame and a Thunderstroke 116 engine. However, the limited-edition model has unique features, including Jack Daniel’s branding throughout and real Old No. 7 whiskey mixed in the Super Graphite Metallic paint for a one-of-a-kind design.

“The Jack Daniel’s® Limited Edition Indian Chief Bobber Dark Horse is yet another powerful and dynamic representation of the quality, craftsmanship and attention to detail that is core to both of our brands,” said Aaron Jax, Vice President for Indian Motorcycle. “This time, we decided to pay homage to Jack Daniel’s® iconic Old No. 7® – the most iconic of Jack Daniel’s® whiskeys – pairing it with the Chief Bobber Dark Horse. Both products are timeless American originals that share a combination of no-nonsense simplicity and premium quality.”

indian motorcycle jack daniel

Get ready to hit the road in style with the 2023 Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse! This mean machine is all about old-school muscle and features several exclusive design elements that make it a one-of-a-kind ride.

You’ll find Jack Daniel’s branding all over the bike, including on the front and rear fenders, the solo seat, and a Montana Silversmiths badge with a unique serial number for each bike.

The bike’s tank has a sleek Indian Motorcycle Script “I” on both sides, and the Thunderstroke 116 engine boasts a throwback style with non-machined highlighted cylinders and heads, Cloud Silver painted rockers, and pushrod tubes that give it a raw metal look. For ultimate exclusivity, the bike also has Jack Daniel’s signature on the rear fender and etched into the exhaust.

The limited-edition motorcycle has some awesome additional features, including white center rims, a solo-saddle seat, and a tinted Klock Werkssm Flared Deflector. It also comes with a Pathfinder 5 ¼ Adaptive LED Headlight that adjusts based on the bike’s lean angle to provide better illumination during night rides.

Anyway, you can buy the Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse exclusively at Indian Motorcycle dealerships, starting at $24,499. The order window opens on March 14, 2023, and closes when all the bikes are sold. The bikes will start shipping to Indian Motorcycle dealers in the U.S. and Canada in March 2023.

photos: Indian Motorcycle


Marcelo Souza

Author, Editor and Administrator of the MotoNews World website, graduated in Accounting, passionate about motorcycles and technology.

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