For the third consecutive year, Ducati ends 2024 with revenues of over 1 billion euros

Ducati announced that it closed fiscal year 2024 with revenues of more than 1 billion euros, the third consecutive time this has happened, and with a profitability of 9.1%.

Despite a small drop compared to 2023, revenues were still above 1 billion euros. The company says 54,495 motorcycles were sold, compared to 58,224 in 2023.

“2024 ends with a positive balance that, despite a challenging competitive environment, confirms our solidity and a benchmark profitability in the two-wheeler market.” declared Claudio Domenicali, CEO of Ducati.

“We enjoy a solid financial base that allows us to continuously and significantly invest in research and development, innovation and racing competition, while continuing to strengthen the uniqueness and prestige of our product range and ensuring the high standards of quality and service typical of a product of excellence. This, combined with our commitment to making every Ducatista feel part of a great family, makes the brand more beloved than ever today”, completed the executive.

Henning Jens, Ducati CFO, added: “2024 was a complicated year due to the particularly challenging market conditions the whole business faced. In this context, we chose to focus on protecting overall profitability, prioritising long-term sustainability rather than just aiming at increasing sales volumes. This approach, combined with further improvements of our efficiency, is in line with our premium strategy and it allowed us to conclude the year with a profitability that reached 9.1% return on sales and an operating result that shows our ability to generate value and guarantee a solid financial base also under difficult circumstances.“

Looking at 2025, Ducati presented ten new models, further enriching an increasingly complete, sophisticated and technologically advanced product range, designed to offer every Ducatista the most suitable bike to express their passion for two wheels.

photos: Ducati