BMW Motorrad Welt: A New Era of Motorcycle Brand Experience Unveiled in Berlin
BMW Motorrad, the iconic brand with a century-old legacy in motorcycle manufacturing, is stepping into a new realm of engagement and connection, with the opening of the BMW Motorrad Welt, a groundbreaking concept that melds the heritage, innovation, and passion of BMW motorcycles like never before.
This immersive space is set to become the epicenter of everything BMW Motorrad, bringing enthusiasts, visitors, and employees together in a shared celebration of the brand’s rich history and cutting-edge creations.
Situated at the heart of BMW Motorrad production, within the historic grounds of the Berlin-Spandau plant, BMW Motorrad Welt occupies an iconic building that has witnessed the crafting of motorcycles since 1969.
The Julius Tower, adorned with its historic brick façade, will now house the future of BMW Motorrad experience. This step forward is not just a milestone for the brand, but a homecoming – a reconnection with the roots of its production and innovation.
“This is more than just a place; it’s the embodiment of our brand’s spirit,” affirms Dr. Markus Schramm, Head of BMW Motorrad. “BMW Motorrad Welt is not just an experience; it’s a homecoming. It’s where our legacy and future converge, and where enthusiasts, employees, and the public can come together to celebrate the essence of BMW Motorrad.”
Spanning across an expansive 1,000 square meters, BMW Motorrad Welt encapsulates the complete spectrum of the brand. It’s a place where stories are told through interactive exhibits, where the present and future are unveiled in the form of motorcycles that bear the BMW emblem, and where the art of customization is celebrated. From sporty performance models to heritage-inspired classics, the full range of BMW Motorrad vehicles will grace this space, forging a bond between the machines and the souls that power them.
But the experience doesn’t stop at static exhibits; it extends to the very heart of production. Every weekday, the gates to the Berlin-Spandau plant open to visitors, inviting them to witness the meticulous craftsmanship that goes into creating BMW motorcycles. Over 2,200 skilled employees craft approximately 900 motorcycles daily, a testament to the brand’s dedication to quality and innovation.
Yet, BMW Motorrad Welt isn’t just a space for enthusiasts and the curious. It’s a dynamic venue that can host a wide range of events, from corporate conferences to intimate workshops. Its ambiance sets the stage for powerful engagements, whether it’s a meet-and-greet with industry legends, a thrilling live broadcast, or even an exclusive cinema experience dedicated to the world of motorcycles.
As the sun sets on September 28, 2023, BMW Motorrad Welt embarks on a new chapter, inviting motorcycling enthusiasts from all corners of the globe to step into its world of experience.
Opening its doors at 10:00 am on September 30, 2023, BMW Motorrad Welt will become a beacon for all those who seek to revel in the passion, heritage, and innovation that defines the BMW Motorrad universe.
BMW Motorrad Welt Opening Hours:
- Monday – Sunday: 10:00 am – 7:00 pm
- Public Holidays: Closed
In the heart of Berlin, history and future collide, engines roar, and stories unfold. BMW Motorrad Welt stands as a testament to a century of excellence and innovation, encapsulating the soul of the brand and inviting all to share in its boundless passion.
photos: BMW