Ducati has introduced a new factory customization program, Ducati Unica, which allows its customers to create their dream Ducati motorcycle, totally unique and exclusive.
Available globally, the Ducati Unica allows Ducatisti to choose materials, exclusive finishes, special colors and Ducati Performance accessories to create a motorcycle like no other.
Participants in the program will personally visit the Ducati style center, get in touch with designers and technicians, describe their wishes and follow the development of their bike through periodic visits.
Of course, as it is a customization job that demands time, physical structure and personnel, only a limited number of requests will be accepted per year. In addition, only those considered ‘in line with the brand’s values’ will be part of the program, that is, nothing crazy, ok?
Finally, the company says that each Ducati Unica is delivered to its owner accompanied by a certificate of exclusivity, which attests to its originality and guarantees its non-replicability.
Andrea Ferraresi, Centro Stile Ducati Director: “Design is a distinctive element of our creations. We wanted to give Ducatisti the chance to identify themselves even more with their own bike, making it a direct expression of each person’s individual style. Therefore, we created Ducati Unica, an exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world. An exciting and unforgettable experience of customization to be experienced directly within our Centro Stile. The moment in which Ducatisti finally see their bike is very exciting for us at the Centro Stile and a source of great pride.”
Anyway, for more information on how to participate and request access to the program, just contact a Ducati dealer. You can also get more details at https://www.ducati.com/gb/en/home.